Launched in August 2003, MySpace seemed to be the destination for music-related social networking. With both regular user and music accounts, fans and musicians alike could create pages to interact with each other, and musicians could easily friend other musicians, thus creating virtual communities based on mutual genres or location. In June 2006 it was ranked the most popular social networking site in the United States, but in recent years other sites have risen far past MySpace. In April 2008, Facebook came out on top as the world’s premier social network, and as other sites like Twitter and YouTube soar in popularity, MySpace seems to be stopping dead in its tracks. The pages are inundated with advertisements and the interface is clunky (not to mention the music player crushes mp3s to 96 kbps, a dreadfully low bit rate that often severely distorts the original sound). With the panoply of options for sharing one’s music online, is MySpace really necessary anymore? While some would argue that it’s still a useful tool for keeping in touch – and it’s never a bad idea to have all your bases covered – other sites exist that may be able to promote and in some cases, sell your music, better.
Why spend the time using a social network where YOU don't come first? Here is an example of unrelated, unwanted advertisements AT THE TOP of my page, making me look as if I am sponsored by Contact lenses and Cheerios. Not to mention it is the FIRST thing you see when you visit my page. How does this advertisement adversely position me? Suppose it were a weight loss program, a medicine, or something else inappropriate to my image? Conclusion: Myspace users are not Myspace's first priority, and thus it may not be the most effective way of communicating with your audience. The better choice would be a social network that caters to your image and art.
Here is another example of an advertisement MOST artists would NOT want next to their music video!